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Blog2018-12-08T14:05:19-05:00

Recent Posts

Shattering Expectations Club

Everything you do in business should begin and end with your customer. Most CEOs know this but remain unclear on how to lean in and make it a reality. If you are an entrepreneur at a pivotal point in your business where effective marketing can lead to significant growth, you have found the right place.

The Art of Selling Benefits Over Features: Transforming Product Descriptions into Compelling Narratives

In the ever-evolving landscape of marketing, the adage "features tell, benefits sell" remains more relevant than ever. It is essential to understand that while features are the backbone of your product, it's the benefits that truly resonate with your audience. This blog, which continues our month-long focus on "Talking to Your Customer," delves into the transformative power of focusing [...]

By |February 19th, 2024|Categories: Marketing Morsels|0 Comments

Do You Have A Message Map?

As we continue our month-long focus on "Talking to Your Customer," it becomes increasingly clear how vital a robust messaging strategy is in the realm of marketing. For many of you, understanding the product is not the challenge; the real test is in communicating its value effectively and consistently. Without a structured approach, messaging can become a maze of inconsistency, [...]

By |February 12th, 2024|Categories: Marketing Morsels|0 Comments

Mastering the Art of Messaging: A Strategy Beyond Words

One of the most critical elements in any marketing strategy is messaging. Small businesses and entrepreneurs often understand their products well but fall short in creating a strategic approach for their messaging. This lack of strategy can lead to constant rewriting of messages, creating confusion in the marketplace. It's not just about knowing your product; it's about knowing how [...]

By |February 5th, 2024|Categories: Marketing Morsels|0 Comments

Selecting and Utilizing Imagery in Marketing: A Guide to Amplifying Your Message

Welcome back to our thematic marketing series. In previous discussions, we've delved into crafting main themes and developing subthemes. Today, let's explore a crucial yet often overlooked aspect of marketing - the power of imagery. The images you choose are as pivotal as the style and tone of your words. They not only complement your thematic content but also [...]

By |January 22nd, 2024|Categories: Marketing Morsels|0 Comments

Developing Effective Subthemes: The Key to Nuanced Marketing

Welcome back to our thematic marketing series. Having explored the importance of crafting main themes, we now turn to subthemes. Subthemes are vital in breaking down your broad, overarching themes into more specific, targeted narratives. This step is crucial in creating a detailed and nuanced marketing plan that resonates with different segments of your audience. Subthemes are like the [...]

By |January 15th, 2024|Categories: Marketing Morsels|0 Comments

Mastering Impactful Main Themes

As a small business CEO, understanding how to develop main themes effectively can transform your approach to marketing, making it more resonant with your target audience and ultimately more successful. This blog post will explore connecting these themes to customer needs, discuss the importance of addressing pain points, and provide examples of effective themes. The Importance of Main Themes [...]

By |January 8th, 2024|Categories: Marketing Morsels|0 Comments

Crafting Your Marketing Focus: Harnessing the Power of Themes

Are you a CEO or entrepreneur of a small business looking to revolutionize your marketing strategy? Welcome to a game-changing perspective where the power of thematic marketing takes center stage. Throughout this month, we will delve into the art of using themes to captivate your audience, align your marketing efforts, and ultimately drive your business's success. Here, you'll discover [...]

By |January 1st, 2024|Categories: Marketing Morsels|0 Comments

Get to Know You Chat!

It would be great to connect with you! I would love to learn more about you and your business by having a FREE 30-minute Get to Know You Phone Chat. Here is a link to my calendar. Look forward to talking to you soon.

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